I Don't Report on the Business.
I Run Inside It.
CFO with 20+ years building finance functions that operationalize business decisions. Across DTC, ecommerce, SaaS, and PE-backed companies from $10M to $300M.
Building Finance Functions That Drive the Business Forward
Most fractional CFOs hand you a report and leave. I embed inside your company and build the finance infrastructure that lets you actually run the business in real time.
I specialize in building finance functions that operationalize business decisions -- not just track them after the fact. My career spans DTC, ecommerce, SaaS, and PE-backed companies ranging from $10M to $300M in revenue. I've seen what works and what breaks at every stage of growth.
My sweet spot is companies in the $10M to $100M range that have outgrown their current finance setup. The close takes too long, the data is unreliable, and the CEO is making decisions without real numbers. I fix that.
Before building Mainstreet IQ, I spent 12 years at Northern Trust in institutional finance -- modeling, M&A due diligence, and ERP implementation. That institutional rigor is what I bring to growth-stage companies that need it most.
I'm a Navy veteran with an MBA from Pepperdine's Graziadio School of Business. I bring discipline, structure, and operational intensity to every engagement.
Watch Gang
CFO — $40M Subscription Ecommerce
- 5% CAC reduction
- 7% retention increase
- 40% faster close cycle
- 22% ARR growth with 12% OPEX reduction
Haberdash
CFO, VP Operations — Luxury Menswear Retailer
- Restructured sales compensation: 23% sales increase, 9% comp expense reduction
- Led Shopify migration with 30% ecommerce revenue growth
Northern Trust
12 Years — Institutional Finance
- Financial modeling and analysis
- M&A due diligence
- ERP implementation
Core Capabilities
Every engagement is tailored, but these are the levers I pull most often.
RAID Framework Implementation
Build a finance function that is Redundant, Agile, Intelligent, and Data-Driven -- the operating system that scales with your business.
Finance Function Optimization
Streamline month-end close, automate reporting, and give leadership real-time visibility into cash, margins, and KPIs.
Marketing Analytics Integration
Connect marketing spend to financial outcomes. CAC, LTV, ROAS, and cohort analysis tied directly to the P&L.
Supply Chain Strategy
Inventory optimization, vendor negotiation, and landed cost analysis that protect margins through growth.
Organizational Design
Structure teams, define roles, and build accountability frameworks that eliminate single points of failure.
AI Automation & Custom Tools
Beyond the spreadsheets. Custom dashboards, automated reporting, competitor intelligence scrapers, mobile apps, and landing pages. Real builds, not slide decks — AI and automation applied to the actual bottlenecks in your business.
What I'm Not
Not another CPA offering "fractional CFO services" as a side dish. Not a bookkeeper stretching into advisory. Not a generic consultant with a deck full of frameworks.
I'm a CFO. I run inside the business. I rebuild the tech stack. I integrate AI into the workflows. I drive the strategic decisions that turn working companies into scalable ones.
CPAs do taxes. Bookkeepers do records. I do CFO work.
If your current provider hasn't rebuilt anything in your finance function in the last six months, they're a controller. Let's talk.