See exactly where revenue is leaking out of your winery.
Right now, and every month. Not a marketing agency. A CFO-designed system that identifies the leak, shows what's causing it, and what to fix next. Built for Central Coast wineries.
If you haven't looked at your visibility, listings, and AI presence in the last 30 days, something has already changed.
Six minutes. A personalized CCIQ Profile. A recommended starting point. No pitch.
Something different.
Most operators are doing the right things. Just not in a way that connects back to revenue. Central Coast IQ is a different category of work, designed by a CFO and run as one practice.
What CCIQ is
- A continuously monitored system, every winery, every month
- Designed by a CFO, focused on revenue decisions, not channel tactics
- What corporate teams of analysts, marketers, creatives, and managers cost, productized at a winery's scale
What CCIQ is not
- Not a marketing agency that runs your campaigns
- Not a SaaS dashboard you log into and ignore
- Not a one-time consultant who delivers a deck and leaves
Three loops decide whether revenue moves.
- Find. Are the right people encountering you, in search, in maps, in AI assistants, in editorial coverage.
- Serve. When they land, does the experience match what they came for.
- Retain. Do they stay, come back, and bring others.
The system is consistent across every winery. The scoring is calibrated to how each one makes money.
Every month, on every winery in our coverage, this is the work.
We watch.
Across search, maps, reviews, wine marketplaces, social, and the AI answer engines, we measure where you are showing up, where you are not, and where the wineries you compete with are gaining ground. Eight scoring dimensions, 48 monthly AI prompts, every signal we can capture.
We surface.
When something changes, we name it. A listing went stale. A schema field disappeared after a Commerce7 update. A peer took your AI citation slot. Your Yelp hours went out of sync with your real hours. We turn the change into a one-line finding you can read in ten seconds.
We coordinate.
You decide what happens next. Fix it yourself with the finding in hand. Hand it to us through Engage or Manage. Send it to your existing partners and let them act. Whichever path, the work moves and we track whether it lands.
Santa Barbara County wineries tracked today
AI prompts run per month, per winery, across ChatGPT, Claude, Perplexity, Gemini
scoring dimensions applied to every winery, every month
unified frame across SEO, GEO, AEO, listings, schema, social, and reputation
Most wineries don't have a visibility problem. They have a coordination problem.
Most wineries are managing this across 5 to 10 tools, 2 to 3 vendors, and no single owner. Signals exist; nobody is connecting them every month, against revenue. That is the work.
For most wineries, the cost of one missed channel for one season exceeds the annual cost of Monitor.
Two ways to find the right fit
Most operators do not start by picking a tier. They start by figuring out which tier fits their situation. The 6-minute Assessment names a recommended starting point. The comparison strip below lets you scan all six tiers at once. Each tier shows its own mid-band annual benefit by operator scale; wine operations take 18 to 24 months to compound, so year 1 builds the foundation and the higher multiples land in years 2-3 on a maturing baseline.
Discover
Stay current with the regional view. Free first issue per region.
Diagnose + Blueprint
Find where revenue is leaking. Get the 90-day priority plan.
Monitor / Monitor Plus
Watch every month. Act on what changes. Your demand-side P&L.
By application: Engage and Manage for operators who want Scott in the room for execution oversight or major decisions. Selectively scoped, custom-priced.
Most operators are already paying $7K to $30K a year across SEO contractors, social tools, agency retainers, listing services, and reputation SaaS. Central Coast IQ replaces those line items or consolidates them under one practice, for less than the sum of the parts. Each tier below is also priced in the language you already speak.
All six tiers in full detail below. Tap a column header to jump to that tier. Each tier shows its own mid-band annual benefit at $1M / $5M / $10M scale.
Discover
Wine Country Intelligence Report subscription
$1,000/yr
"What's happening in my market, and where do operators stand relative to each other?"
- Quarterly Wine Country Intelligence Report per county (25-40 page branded PDF): every tracked winery scored on 8 dimensions, AVA spotlights, AI visibility leaderboard, technical findings, quarter-over-quarter movement
- Semi-annual Wine Pricing Report per county (15-20 pages): pricing benchmarks by varietal, scale, channel
- Subscribe to additional counties at 20% off each
- Named position in regional benchmarks if your winery is in our tracking pool
What's in the Wine Country Intelligence Report
Quarterly intelligence on the region your winery actually competes in, pulled from thousands of public data points and curated into something you can act on. One report per county.
- Competitive Pricing Movements: bottle prices, club tier pricing, tasting fees, food and wine pairings across hundreds of Central Coast wineries. Spot who has raised, who has cut, and what the median looks like in your tier.
- Event Calendars and Tasting Room Programming: what competitors are running, how often, at what price points. Release parties, winemaker dinners, pickup events, live music. The programming calendar of the region, compiled.
- Social and Review Signals: Instagram cadence, TripAdvisor and Google review velocity, sentiment trends. A signal for which wineries are being talked about, and which aren't.
- Visitor and DTC Indicators: foot-traffic indicators for tasting rooms, hotel and restaurant cross-traffic, wine club acquisition patterns. The downstream metrics that drive DTC revenue.
- Regional Trends and Shifts: what's happening across the county. Which varietals are gaining attention. Where new producers are opening. The macro view most operators can't see while running their own tasting room.
Mid-band annual benefit: $5K to $15K at $1M scale (5-15x), $10K to $30K at $5M (10-30x), $25K to $75K at $10M (25-75x). Replaces $5K to $25K/yr in ad-hoc research and the once-a-year agency "state of the region" deck.
The bundle is the default. Individual components (Wine Country Intelligence Report, Wine Pricing Report, single issues) are priced separately above. Multi-county subscriptions are invoiced directly.
Best for: Operators in early evaluation, multi-county subscribers, industry watchers, and journalists who want the regional view without per-winery work. The right entry point if you are still deciding whether to participate or observe.
The operating floor
Monitor
Ongoing intelligence subscription
$3,600/yr
Without Monitor, these signals go unwatched. Left alone, they don't stay flat. They compound. Peace of mind that your digital, client-facing presence is as sharp as it can get, every month.
"Every winery in the region is being measured monthly. I want to see what you see, when you see it, and act on it."
- Monthly auto-generated scorecard: 8-dim score, peer cohort positioning, AI visibility status, review velocity, technical health snapshot
- Email digest with action items
- Quarterly Wine Country Intelligence Report bundled (one report per subscribed county; annual subscribers only)
- 1-hour group office hours session each quarter
- Historical trend access: every snapshot since you joined
CCIQ Drift Watch | Five self-monitoring alerts running every month Search & AI · Reputation · Discoverability Wall · Schema · Social Cadence
Most operators audit their website once a year and check on competitors twice. We diff what changed every month and tell you the moment any of it moves on your business.
- Search & AI Drift: algorithm updates, schema requirement shifts, new AI-bot directives, and rendering changes that affect how Google and AI assistants read your site
- Reputation Drift: rating shifts of 0.1+ stars on any platform, owner-response rate decline, sudden cluster of negative reviews, cross-platform rating divergence
- Discoverability Wall: site unreachable to crawlers, Cloudflare or WAF newly blocking AI bots, SSL certificate expiring, sitemap broken, robots.txt change you did not authorize
- Schema Regression: structured data that was present last month and is missing this month (typical cause: Commerce7 or Shopify theme update silently dropping product or LocalBusiness schema)
- Social Cadence Drift: Instagram silent 14+ days, blog silent 60+ days, post engagement rate dropping 30%+, follower decline two consecutive months
Cohort-aware alerts (Peer Movement, AI Visibility Drift) and Pricing Drift Watch are included in Monitor Plus.
Mid-band annual benefit: $5K to $30K at $1M scale (1.5-8x), $10K to $75K at $5M (2-20x), $30K to $150K at $10M (8-40x). Replaces $1K to $6K/yr in fragmented reputation and analytics SaaS most operators read once a quarter, if at all.
Best for: Any operator who wants to act on the data, not just read about the region. Discover keeps the door open if you are not yet ready; Monitor is the floor for participants. Most operators start here.
Monitor Plus
Deeper analysis subscription
$6,000/yr
"Monitor watches my business. I also want to know when the cohort around me is moving, and I want help thinking through what to do about it, every month, without committing to a retainer."
Monitor Plus extends the watch beyond your business to the cohort around you. Monitor watches you; Plus also watches your named peers and tells you when they move. On top of the cohort-aware alerts, Plus adds a recurring 1-on-1 conversation with Scott, written commentary, and deeper analysis modules. The next tier up, Engage, adds Scott to the room when partners are coordinating execution.
Drift Watch | Cohort-aware | Three additional alerts about the cohort around you Peer Movement · AI Visibility Drift · Pricing Drift
Run against your custom 6-peer watch list and the regional cohort, not just your own data.
- Peer Movement: when a named peer passes you on total score, takes an AI citation slot you previously held, launches a new wine club tier, or changes pricing materially
- AI Visibility Drift: 30%+ shift in mention count across the 48-query monthly test (12 prompts × ChatGPT, Claude, Perplexity, Gemini), dropping out of a category you previously appeared in, or losing a citation slot to a peer
- Pricing Drift Watch: your pricing position vs. the regional cohort by varietal (alert only; Engage adds Scott's hold/raise/reposition guidance)
What else is included (analysis depth + 1-on-1 access)
- 1-on-1 monthly office hours (30 min) with Scott, replacing the group format
- Monthly written analyst commentary (2-3 page narrative on what changed and why, what's working in the cohort, what to consider this month)
- Custom peer watch list of up to 6 named peers tracked monthly, which powers the cohort-aware alerts above
- Sentiment Synthesizer with quarterly synthesis surfaced in your monthly digest (vs. one-time at Diagnose tier)
- Visual Asset Inventory + AI Model Split rendered at depth on each scorecard
- Top-3 prioritized action items per month with effort/impact rationale
Mid-band annual benefit: $15K to $60K at $1M scale (2.5-10x), $25K to $120K at $5M (4-20x), $50K to $250K at $10M (8-40x). Replaces $4K to $12K/yr in reputation and analytics SaaS plus 1-on-1 advisory hours pieced together from agency partners and consultants.
Best for: $1M to $3M operators who want depth without retainer commitment, or larger operators who self-execute strongly. Operators stuck deciding between Monitor and Engage often land here.
Diagnose
Project-based analysis
Starting at $1,495
"Tell me where revenue is leaking, and what to do about it."
Pick by the axis you care about. Full Business Diagnostic goes broad: all eight dimensions, the whole business, ends in your CCIQ Blueprint. The recommended Diagnose tier for most wineries. The other three projects answer narrower questions: a single asset (Website Audit), a single channel in depth (Audit Pro), or a comparative read against named peers (Competitor Benchmark).
Website Audit | $1,495 / $1,995 with 30-min readout · 5-7 business days
Three-layer SEO, GEO, and AEO audit across every accessible page on the site (sitemap-first discovery up to 100 pages); per-page coverage with affected-URL lists; technical performance (Core Web Vitals, server response, indexation, broken links, redirects, SSL); mobile friendliness (viewport, tap targets, breakpoints); accessibility (WCAG 2.2 AA); wine-specific signal detection (wine club, shipping, Commerce7 health, Wine-Searcher); AI visibility test across 48 monthly queries (12 prompts × 4 assistants); vendor-ready findings.
Choose this when: the question is the website specifically, and you have a web person ready to fix what we surface. The narrowest scope. If the question is broader than the website, step up to Full Business Diagnostic instead.
Website Audit | Pro | $2,995 (includes 30-min readout) · 7-10 business days
Everything in the Website Audit, plus the strategic-depth modules an agency would charge $5K+ to deliver: keyword and ranking intelligence (GSC + Ahrefs); content depth and freshness audit; E-E-A-T signal audit; per-page mini-audits on the top 10 most-issue pages; multi-viewport mobile rendering (375 / 414 / 768 / 1024 px); multi-page Core Web Vitals on home plus 5-10 high-leverage pages; schema variation analysis with auto-generated JSON-LD; internal link equity flow analysis; local-pack visibility checks; platform-specific remediation guides (Squarespace / Shopify / Commerce7 / Orderport); punch-list export (CSV / Trello / ClickUp / Asana); 6-month KPI roadmap.
Choose this when: your website is the named bottleneck and you want strategic depth, not just a punch list. Best for wineries where DTC e-commerce or content discovery is doing the heavy lifting. Most wine bottlenecks are cross-channel rather than website-only; if you don't know where the leak is, choose Full Business Diagnostic instead.
Buyer Alignment Audit | $1,995 · 7-10 business days
Reverse-engineers the customer your public properties (web, social, ads, reviews, GBP, founder + team LinkedIn) imply you are attracting today, then compares against the customer you say you want. Outputs a 3-mode failure classification (Mode A wrong person, Mode B right person with wrong messaging, Mode C right person with fragmented signal) plus CFO-flavored unit-economics implications and a sequenced path forward. Stands alone or bundled into FBD Pro as the buyer-depth layer.
Choose this when: you can articulate the customer you want but suspect the customer you're getting is different. The Buyer Alignment Audit names the gap and what's causing it before you scope a bigger engagement.
Competitor Benchmark | $2,995 / $3,995 with strategy call · 10-14 business days
Side-by-side 8-dimension scoring of your winery and four named peers; gap analysis with prioritized recommendations.
Choose this when: the question is comparative. You want to know how you stack against four named peers across all eight dimensions. If the real question is what is broken on your own site, choose Website Audit or Audit Pro instead.
Full Business Diagnostic | $4,995 / $7,995 with 90-min session · 14-21 business days
Currently in pilot delivery while the full module set ships in waves. Module mix in your Diagnostic confirmed during scoping call.
Your CCIQ Blueprint: a 90-day priority roadmap with 13 fully-formatted findings, opportunity sizing across 5 to 7 levers, DTC CAC computation, and partner recommendations. The widest-scope Diagnose tier, designed to answer "where is revenue leaking, and what do we do first."
Includes: Website Audit foundation; social media analysis; reviews module with Sentiment Synthesizer; store setup audit; wine club audit; conversion journey audit; content gap analysis vs. four named peers; pricing comparison vs. the Valley cohort; backlink profile when available. All 8 dimensions scored.
Choose this when: you don't know where the leak is, or you know there are several. Goes broad across the whole business, ends in the Blueprint. The recommended Diagnose tier for most wineries.
FBD is invoiced after a scoping call so we can confirm module mix, named peers, and whether the +90-min session is the right fit.
Full Business Diagnostic | Pro | $8,995 (includes 90-min strategy session) · 21-30 business days
For wineries competing on several different fronts for several different types of clients. Decomposes the Full Business Diagnostic into per-varietal, per-tier, and per-channel matrices: each customer-type and competitive-set pair gets its own dimension scoring, lever sizing, and roadmap, then synthesized into a unified plan.
Choose this when: a single Blueprint would force a synthesis that papers over real differences in your competitive position by varietal, tier, or channel. Reserve and Estate compete with different cohorts; tasting room, club, and DTC have distinct economics; multi-AVA portfolios diverge on positioning. The Pro decomposition treats each as its own diagnostic and binds them in one plan.
Currently hand-assembled. Orchestrator ships after the next two pilot runs land. Turnaround firms up to 14-21 business days once the orchestrator is live.
FBD Pro is invoiced after a scoping call to confirm the per-varietal / per-tier / per-channel decomposition is the right shape for your business.
Mid-band benefit, year 1: $5K to $50K at $1M scale (3-15x), $20K to $190K at $5M (4-25x), $50K to $400K at $10M (10-50x). Replaces $2.5K to $50K per project in agency audits, competitive research, or consultancy diagnostics that produce decks instead of fixes.
Best for: Operators with a specific concern (a website that isn't converting, peers gaining ground, an unclear next step) who want vendor-ready findings without a long agency engagement.
Engage / Manage
Retainer engagements with Scott
Custom
"Help me execute, hold my partners accountable, and put a CFO's lens on the marketing decisions when the stakes are real."
Two retainer paths, scoped on the discovery call. Engage is guidance and oversight: Scott advises you and coordinates your partners; you make the calls. Manage adds Scott to the room when the call is made: pricing changes, capital allocation, club LTV decisions, board prep. Manage is the CFO function with CCIQ intelligence integrated; Engage is the marketing oversight layer.
Engage | Strategic marketing oversight
- Everything in Monitor and Monitor Plus, bundled by default (cohort intelligence layer ships with the retainer at no additional fee)
- 4 named peers tracked monthly with Peer Movement, AI Visibility Drift, and Pricing Drift Watch alerts
- Monthly written analyst commentary; Sentiment Synthesizer quarterly synthesis (refreshed in monthly digest); monthly Visual Asset Inventory; Top-3 prioritized actions per month; 1-on-1 monthly office hours (30 minutes)
- Monthly 60-min strategic oversight call with Scott; quarterly 90-min strategic review
- 3 partner tracks coordinated (review response, content, technical); additional partner tracks priced as add-ons
- Pricing Drift Alert (Engage exclusive): monthly view of how your pricing has moved against the regional cohort by varietal and channel, with guidance on hold/raise/reposition.
- SLA-committed outcomes at engagement: review response rate, wine club growth, DTC lift, AI visibility
Best for $1M to $5M operators with execution capacity through partners but no strategic oversight layer. Designed for $3M+ where partner-spend economics support the engagement.
Mid-band benefit at maturity: $50K to $150K year 1 at $5M scale (3-7x), $100K to $300K year 1 at $10M (3-7x). Best fit at $3M+ revenue.
Manage | Fractional CFO + CCIQ Intelligence (single retainer)
- Everything in Engage, including Monitor Plus cohort intelligence bundled by default
- Annual budget + planning workshop, monthly management reporting package, quarterly client profitability analysis, monthly board-ready package, cash flow forecasting, wine club LTV cohort modeling, marketing ROI bridge, monthly capital allocation memos
- Weekly 30-min financial review call: Scott in the room weekly for live operating, pricing, allocation, hiring, and capital decisions
- Pricing strategy participation: Scott in the room for the pricing decision itself, including bottle, club tier, allocation, and channel-mix calls
- Includes all five CFO Diagnostic deliverables as recurring services: Annual Plan, Management Reporting Setup, Client Profitability Deep Dive, Wine Club LTV Cohort Model, Pricing Strategy Review
- 24-48 hour async SLA; 1 emergency response window per quarter included
Best for $3M to $7M+ operators wanting integrated CFO + marketing intelligence under one voice.
Mid-band benefit at maturity: $150K to $500K at $5M scale (6-12x), $300K to $1M at $10M (6-12x). Best fit at $3M+ revenue.
How to choose: on the discovery call. The right fit depends on whether the gap is execution oversight (Engage) or decision-grade financial discipline (Manage). Most operators come in expecting one and leave knowing the other was the real fit.
Get the next Wine Country Intelligence Report
Drop your details and we'll let you know when the next quarterly issue publishes. The full report is $1,000/yr Bundle (Wine Country Intelligence Report + Wine Pricing Report) or $250 per single issue. View the sample directly if you want to see what's inside before subscribing.
Central Coast wineries receive the sample within one business day. Everyone else, we'll be in touch.
See the full scoring framework
The eight dimensions we score, the SEO / GEO / AEO landscape, and how AI search is changing winery discoverability are all documented in full on the methodology page.
Where we serve
Central Coast IQ tracks 175+ Santa Barbara County wineries today, with San Luis Obispo County coverage launching Q3 2026 and Monterey County to follow.
Santa Barbara County (Live)
Sta. Rita Hills to Santa Maria
175+ wineries tracked across Santa Ynez Valley, Sta. Rita Hills, Los Olivos District, Ballard Canyon, Happy Canyon, Santa Maria Valley, Alisos Canyon. Quarterly Wine Country Intelligence Report and semi-annual Wine Pricing Report shipping now.
Subscribe to Santa Barbara County →
San Luis Obispo County (Q3 2026)
Paso Robles and Edna Valley
200+ wineries across Paso Robles' Rhone and Bordeaux varieties, plus Edna Valley's cool-climate Chardonnay and Pinot. First published Wine Country Intelligence Report planned for July 2026 launch.
Get notified when SLO launches →Specialty services through our referral network
For project-specific work that does not fit the standard catalog, Main Street IQ maintains a network of vetted independent professionals. Scott handles introduction and scoping; the partner engages with you directly under their own terms.