$15M E-Commerce Company — Scaling Finance Through Hypergrowth

The Challenge

This was a company growing fast — 20%+ year over year — but their finance function hadn't kept pace. They were still running the same processes that worked at $8M, and it was showing. Inventory decisions were made on gut feel. Nobody could tell you which channels were actually profitable. The CEO was making major capital decisions without real-time visibility into what the business was actually doing.

The gap between revenue growth and financial infrastructure was widening every quarter.

What We Built

Inventory & Cash Flow Integration

We built forecasting models directly tied to cash flow projections, giving the team visibility into the working capital impact of every purchase decision before it was made. No more ordering based on intuition — every buy was backed by data and tied to a cash flow timeline.

Margin Analysis

We implemented contribution margin tracking by product line and marketing channel. For the first time, the leadership team could see exactly where margin was being generated and where it was being surrendered — down to the SKU and acquisition source.

KPI Dashboard

We replaced manual weekly reports with a unified dashboard tracking the metrics that actually matter:

• Customer Acquisition Cost (CAC)
• Lifetime Value (LTV)
• Inventory turns
• Fulfillment costs

Real-time visibility replaced the three-week reporting lag that had been the norm.

Strategic Finance

Beyond the operational improvements, we provided strategic guidance on decisions that would shape the next phase of growth:

• Warehouse vs. 3PL economics — full cost comparison including hidden costs
• Credit facility evaluation and structuring for inventory financing
• Migration from QuickBooks to an enterprise-grade financial system

Engagement Model

Weekly on-site plus remote support, averaging 25-30 hours per month in an embedded operational role. We weren't advising from the outside — we were part of the team.