Diagnosis, Not a Dashboard.
A fixed-price written audit across traditional SEO, answer engines, and the AI search surface that recommends your business. We do the scan, then we tell you what it means for the next two quarters: the three findings that matter most, the order to fix them in, what to leave alone, and what your existing web person can ship this month. One document, in your inbox, in five to seven business days.
If You Are Here, You Already Know Something Is Off
Most operators who land on this page have one of five situations. The Audit is built for these specifically; if your situation is different, a Fit Call is the right first step.
Your traffic looks fine but your bookings, club signups, or order volume do not
The dashboards show pageviews holding up. The downstream numbers are softer than they were a year ago. Something between the visit and the conversion is changing, and the existing analytics setup cannot tell you what.
You typed your business into ChatGPT or Perplexity and the answer was wrong, generic, or missing
A competitor came up first. Or three competitors came up and you were not on the list. Or the description was three years out of date. AI search is a real channel now, and the way your site reads to an LLM is not the same as the way it reads to a human.
You have a long list of vendor recommendations and no way to sequence them
Your SEO consultant says one thing. Your web agency says another. A new AI visibility tool just emailed you with a third. You need someone outside the vendor stack to look at all of it and tell you what is actually worth doing first.
You are about to spend on a website rebuild and want a baseline first
A rebuild without a documented before-state is a coin flip. The Audit is the before-state your project plan, your agency contract, and your board update can all reference.
You want a written document, not a subscription seat
You are not looking to log into another platform. You want a real piece of work you can read on a plane, forward to your partner, and hand to your web person with three things circled. That is what this is.
Audit, or Audit Pro
Both tiers run the same three-layer scan across SEO, answer engines, and AI search. The Audit hands you the findings. Audit Pro adds the part that takes a human: which finding to act on first, what to skip, and what is specific to running a winery, a wellness clinic, an elective medicine practice, or an ecommerce brand rather than a generic business.
Website Audit
$1,495 wine and ecommerce. $2,995 wellness and elective medicine.
The punch list of what is broken. Three-layer scan across technical SEO, answer-engine readiness, and AI-search citation behavior on a single domain. Scored sections, prioritized findings list, vendor-ready recommendations naming specific URLs and elements, six-month projected target if recommendations land, the full vertical-specific query-pack output across ChatGPT, Claude, Perplexity, and Gemini. Branded PDF plus markdown source. Five business days.
Add a 30-minute readout call: $1,995 wine and ecommerce, $3,995 wellness and elective medicine.
Website Audit Pro
$2,995 wine and ecommerce. $5,995 wellness and elective medicine.
The diagnosis. Everything in the Audit, plus the strategic read. Specialist interpretive layer that sequences the findings (which fix comes first and why), names what to skip and what is worth fighting for, catches the things a rules-based scan misses, and adds vertical commentary on every finding written for an operator in your category. Audit Pro is the document you hand to your team that ends the "what should we do first" conversation. Seven business days.
Pro buyers typically skip the readout call because the strategic read is already in the document. Book a Fit Call if you want to talk through it.
Pricing reflects vertical depth. Health and wellness and elective medicine command higher per-finding effort because the query packs are larger, the compliance commentary is mandatory, and the patient-acquisition framing is non-trivial. Ecommerce is priced at the wine column because the unit-economics framing translates cleanly.
What a Dashboard Cannot Do
There is a new category of AI visibility platform that will sell you a monthly seat to watch your brand mentions in ChatGPT, Perplexity, and Gemini. Some of them are good at what they do. None of them are a substitute for a written diagnosis, because watching the number move is a different job from deciding what to do about it.
What a subscription dashboard gives you in 90 days
A live feed of prompt responses across ChatGPT, Perplexity, Gemini, and a few others. Brand mention counts. Sentiment trend lines. Competitor share-of-voice. Credits consumed. An interface to log into. Often, a Slack alert when the number drops. Most platforms in this category, the Profounds and Otterlys and Peecs of the world, charge between roughly $100 and $500 per month at the meaningful tier. After 90 days you will have seen the data move three times, and you will still have to decide what, if anything, to do.
What a single Audit Pro gives you
A document that names what is happening, why it is happening, the three or four findings that matter most for the next two quarters, the specific recommended changes for each one, what your web person should ship this month, what to skip, and what would change if you were running a winery or a wellness clinic or an ecommerce brand rather than a generic business. A baseline you can hand to your partner, your agency, your board, or your lender. No login required, no recurring credit, no platform to maintain.
When the dashboard is the right answer
If your job is tracking AI visibility as an ongoing KPI for a marketing team that already knows what to do, a dashboard is the right shape. We will tell you that on a Fit Call if it applies. The Audit is the wrong product for a buyer who needs continuous monitoring of a known optimization program.
When the Audit Pro is the right answer
If you are an owner-operator deciding what your next two-quarter web and AI plan should be, and you do not have a marketing director whose full-time job is to interpret a dashboard, the Audit Pro is the right shape. It compresses the work a strategist would do over a six-week engagement into a single document delivered in a week.
A Document Built to Be Read, Not Skimmed
Executive Headline
The three findings that matter most for the next two quarters, named on the first page. If you only read the headline, you still know what to do.
Scored Sections Across the Three Layers
Technical SEO (crawlability, indexation, structured data, page speed, schema, internal linking). Answer-engine readiness (heading hierarchy, direct-answer paragraphs, question-shaped content, FAQ schema, citation hooks). AI-search visibility (vertical-specific query packs run against ChatGPT, Claude, Perplexity, and Gemini, with full per-engine responses included).
Prioritized Findings With Specific Recommendations
Each finding names the URL or surface, the specific issue, the recommended change, the expected lift, and the rough effort. Your web person, in-house developer, or agency can pick up the document and execute.
Six-Month Projected Target
If the recommended changes land, what the composite score and per-layer scores would look like in six months. Honest about what we cannot promise, specific about what is reachable.
Audit Pro: Strategic Read
The section a rules-based scan cannot produce. Sequencing of the findings (do this one before that one, here is why). What to skip and what is worth fighting for. The operator-depth gotchas a checklist misses. Pro-only.
Audit Pro: Vertical Commentary on Every Finding
A line per finding that reads it through the lens of your actual category: what this means for a winery wine club, for a wellness clinic membership model, for a multi-modality elective medicine practice, for a multi-channel ecommerce brand. Generic SEO advice translated into the vocabulary of your business. Pro-only.
Four Verticals, Four Different Query Packs
The audit harness is the same. The query packs, the commentary, and the buyer framing are different per vertical. Generic SEO audits treat your business as a website. The Main Street IQ audit treats it as the category it actually is.
Wine
Wine-drinker query packs (tasting room visit intent, varietal recommendation, regional discovery, club gifting). Commerce7, vinSUITE, and VineSpring-aware structured-data checks. DTC, wholesale, and tasting room channel framing. Wine club retention and acquisition lens on every finding.
Health & Wellness
Wellness-buyer query packs (membership intent, service comparison, modality research, local discovery). Service-business schema checks. Membership vs single-visit funnel framing. Compliance flags on any finding that touches health claims.
Elective Medicine
Patient-decision query packs (procedure research, provider comparison, recovery and outcome questions, regional discovery). Provider and practice-schema checks. Multi-modality framing for practices spanning surgery, injectables, skin, or cosmetic dental. Compliance flags on any finding that touches medical claims.
Ecommerce
Buyer-intent query packs (category research, brand recommendation, comparison shopping, marketplace alternatives). Shopify and Amazon-aware structured-data checks. Multi-channel framing for DTC, marketplace, wholesale, and TikTok Shop. Unit-economics lens on every finding (what does this lift cost to capture, what would the CAC implication be).
A Sample Audit, Ours on Ourselves
The most honest sample we can show is the one we ran on our own site. Same harness, same framework, same writeup. Read it to see the depth, the voice, and the format before deciding whether the Audit or Audit Pro is the right next step.
Website Audit sample, MSIQ on MSIQ.
PDF. The actual deliverable, unredacted, on our own domain.
Open the Sample PDF →Common Questions
The Audit is the punch list of what is broken across SEO, AEO, and AI search visibility on your domain. Vendor-ready findings your web person can act on. Audit Pro is the diagnosis: the same scan plus a specialist read on which fixes come first, which battles are worth fighting, what a strategist would catch that a checklist will not, and vertical commentary on every finding written for someone running a winery, a wellness clinic, or an ecommerce brand rather than a generic business. Audit gives you the work to do. Audit Pro gives you the order to do it in and why.
A dashboard is a fact store. It will tell you that your ChatGPT brand mentions dropped 14% last week. It will not tell you whether that matters for your business, what is causing it, or what to do about it first. The Audit Pro synthesizes the findings into decisions: here is what is happening, here is why, here are the three things to do next quarter, here is what to leave alone. A dashboard answers questions you already know to ask. A diagnosis tells you which question is the right one.
We run a vertical-specific query pack against ChatGPT, Claude, Perplexity, and Gemini. Wine query packs ask the questions a wine drinker would actually type. Wellness, elective medicine, and ecommerce packs do the same for their buyers. We measure whether you are recommended, how you are described, who you are compared against, and what your competitors are getting credit for that you are not. The full query set and per-engine responses are in the deliverable.
A branded PDF and a markdown source file, sent to your inbox. Cover page, executive headline naming the three findings that matter most, scored sections across SEO, AEO, and AI search visibility, a six-month projected target if the recommendations land, a punchlist appendix, and the full query-pack output. Audit Pro adds a strategic-read section that sequences the work, a vertical commentary layer on every finding, and operator gotchas. The sample above is the literal format.
Yes. The findings name specific URLs, specific elements, and specific recommended changes. Both tiers are written so your existing web vendor, in-house developer, or marketing manager can pick up the document and execute. The Audit assumes they will prioritize on their own. Audit Pro tells them which fix to ship first.
Five business days for the Audit; seven business days for Audit Pro. The Pro extra time is the strategic-read pass and the vertical commentary layer, which are human work on top of the automated scan.
No. The free graders give you a score, a small set of generic flags, and a sales path into their CRM. They are useful as a first signal. The Audit and Audit Pro are the next step: a real document, written for a founder, that names what is happening on your actual site and what to do about it. If you have already run the free graders and want the next layer down, the Audit is the right starting point.
Yes. The Website Audit with a 30-minute readout call is $1,995 in wine and ecommerce, $3,995 in wellness and elective medicine. The call walks through the findings, answers questions, and helps you decide what to do first. Audit Pro buyers typically do not need this add-on because the strategic-read section is already in the document; they book a Fit Call instead.
The Audit is intentionally a one-time written deliverable. If you decide you want ongoing intelligence after reading it, the right next step is Monitor or Monitor Plus, which re-runs the same audit framework on a monthly cadence and adds named-peer benchmarking. Many clients run a single Audit Pro first to establish the baseline, then move into Monitor.