When Visitors Ask AI Where to Taste,
Is Your Winery in the Answer?
Every month we ask the questions your visitors ask of ChatGPT, Gemini, Perplexity and the other major AI assistants, three times each, and show you who gets named, which sources the assistants cite, and up to three moves to get your winery named more often. Monitor Plus puts four wineries you choose beside you. Sign up online; no call needed.
A Report Card for the Business
You already get a report card from your bookkeeper: the P&L, after the fact. This one grades the strategy itself, while there is still time to change it.
Whether your strategy is working
We measure from the outside, you get the report card
The checks and balances on your strategy: a trusted third party measuring whether it is working, from the outside and against the competition, with the same instruments that produce the quarterly benchmark, pointed at change over time. Bookings and sales are lagging indicators; the dimensions on the card tend to move before revenue does, which makes them worth watching. The same instruments, re-read every month, for as long as you want the read.
Monitor
The monthly report card on your own surface: search and AI visibility, reputation, discoverability, and the metrics tied to your next decision, scored the same way every month. Single-business view; the leading indicators that move before revenue does, so drift tends to surface while it is still early to correct.
Monitor Plus
Adds a peer set, extending the check to the competition. You against four named competitors, scored on the same dimensions you are scored on, every month, so a strong month in isolation cannot hide lost ground. Each additional named peer beyond the four is $50/mo, or $500/yr on an annual plan.
Where these stop: Monitor reads and reports; it does not put the CFO in the room or act on the findings. When the cadence keeps surfacing decisions you would rather not make alone, that is Engage, with Monitor Plus running underneath.
Pricing for Wineries
Monitor has a public price card because the deliverable is the same every month. No scoping call required to know the number.
Monitor
$400/mo, or $4,000/yr
The monthly scorecard on your own surface, drift alerts when a dimension moves, and a monthly digest with one to three actions. The annual subscription includes the county edition of the Wine Country Intelligence Report for one county: the county report every quarter plus the Wine Pricing Report twice a year.
Monitor Plus
$600/mo, or $6,000/yr
Everything in Monitor plus a peer set: four named competitors scored on the same dimensions you are, every month, with written commentary on what moved and why. Commentary is AI-assisted and reviewed by Scott before it ships; see How We Use AI. The annual subscription includes the county edition of the Wine Country Intelligence Report for one county: the county report every quarter plus the Wine Pricing Report twice a year.
Subscriptions bought online renew automatically until canceled; cancel online anytime, effective at the end of your current paid period. Annual plans run a 12-month initial term: cancel within 30 days of a charge and we refund pro-rata for unused months; cancel later and the subscription stops at the end of the term without a refund of the remainder. Prices are subject to a standard annual adjustment of up to 10% at renewal, with at least 30 days notice. See Subscription Terms and Refunds.
The Measurement Is Published, Not Promised
Monitor did not start as a pitch deck. We built the measurement and published it: the Wine Country Intelligence Report benchmarks every tracked winery in Santa Barbara and San Luis Obispo counties every quarter, on the seven categories Monitor scores monthly.
Monitor re-scores a winery on the same seven categories every month and shows what moved. Read a sample Monitor Plus report → The winery, its peers and every figure in it are invented to show the format.
Common Questions
A scorecard on your own surface: search and AI visibility, reputation, discoverability, and the metrics tied to your next decision, scored the same way every month. Plus drift alerts when a dimension moves and a monthly digest with one to three actions, so your team knows when and where to tweak in the month it matters instead of at the annual rollup.
Monitor is $400 per month or $4,000 per year. Monitor Plus is $600 per month or $6,000 per year. The annual subscriptions include the county edition of the Wine Country Intelligence Report for one county: the county report every quarter plus the Wine Pricing Report twice a year. Monitor is built for wineries, and these are its published prices. Subscriptions bought online renew automatically until canceled; you can cancel online anytime, effective at the end of your current paid period, and annual plans run a 12-month initial term. Cancel an annual plan within 30 days of a charge and we refund pro-rata for unused months; cancel later and it stops at the end of the term without a refund of the remainder. Full terms are in our Subscription Terms and Refund and Cancellation Policy.
Monitor is the report card on your own surface: a single-business view, scored the same way every month. Monitor Plus adds a peer set: four named competitors scored on the same dimensions you are scored on, every month, so a strong month in isolation cannot hide lost ground. Each additional named peer beyond the four is $50/mo, or $500/yr on an annual plan.
An agency report is the vendor grading its own homework. Monitor is priced and delivered as measurement, not as a report on work we were paid to do: we measure from the outside, score the same dimensions every month, and the card says what it says. Scores come off the same rubric every month, computed the same way whether or not you buy anything else from us, and we do not adjust a score to reflect work we have been paid to do. That is the point of checks and balances.
Yes. Monitor is built for wineries and scores the same seven categories we publish every quarter in the Wine Country Intelligence Report. For any other business, the Website Audit is open to every industry, and ongoing tracking is part of our fractional CFO work.
The monthly digest names one to three actions, and your team can run them; Monitor is built to stand alone. When the cadence keeps surfacing decisions you would rather not make alone, Engage puts a CFO alongside your team on a standing cadence, with Monitor Plus running underneath.