A Personalized Roadmap for Your Winery's Growth
Six minutes, fourteen questions, a CCIQ Profile in your inbox. We surface the three growth outcomes most worth chasing for your winery, and the right starting point in the CCIQ catalog. No pitch.
14 Questions. 6 Minutes. A Real Recommendation.
The assessment captures your scale, channel mix, current marketing setup, top challenges, and growth ambition. The output is a CCIQ Profile naming the three highest-leverage outcomes for your winery and a recommended starting point in the CCIQ catalog.
- Built for owner-operator wineries on California's Central Coast
- Covers scale, channel mix, marketing setup, challenges, outcomes, and timeline
- Personalized CCIQ Profile rendered on screen the moment you finish
- Clear recommendation across Discover, Monitor, Diagnose, Engage, or Manage
A profile your team can act on, not a teaser
The CCIQ Profile is the artifact. It's structured the same way every CCIQ engagement opens: where you stand, what's most worth chasing, where to start.
Where You Stand
Your revenue band, production scale, tasting room model, wine club status, and revenue mix, with an observation on how that mix compares to the Central Coast wineries we track in your band.
Your Highest-Leverage Outcomes
The three growth outcomes most worth chasing over the next 12 months, drawn from the outcomes you named, with a revenue impact band scaled to your size.
Your Recommended Starting Point
The right CCIQ tier for your situation, with reasoning, pricing, and the expected outcome. Discover, Monitor, Diagnose, Engage, or Manage, named with a clear next step.
Owner-operator wineries who want a clearer next step
The assessment is calibrated for the wineries CCIQ already serves: small to mid-sized Central Coast operators who want growth, visibility, or peace of mind on the digital surface around their winery.
You want to grow your wine club
Wine club is the most predictable revenue line for most wineries. The assessment surfaces whether retention, acquisition, or tier mix is the right place to focus.
You want to lift DTC and tasting room revenue
From conversion friction on the website to tasting room flight pricing, the assessment helps name where the leverage is biggest for your scale.
You want to capture AI visibility
ChatGPT, Claude, Perplexity, and Gemini are recommending wineries to visitors right now. If yours is not in their answers, the assessment names what to do about it.
You want to reduce wasted marketing spend
Disconnected vendors, unmeasured agencies, contractors who do not coordinate. The assessment helps you see where the leaks are and decide whether to fix them yourself, hand them to us, or send the findings to your existing partners.
You want peace of mind on your digital storefront
Most operators audit their site once a year. The assessment helps you decide whether ongoing monitoring is worth it for your scale, or whether a one-time project is enough for now.
You want a clear next step, not a sales call
The recommendation may be Discover (free), a project, a subscription, or a retainer. It may also be a call. Whatever it is, the artifact is yours regardless of whether you ever engage.
Common Questions
What is the CCIQ Assessment?
A free 6-minute, 14-question assessment for Central Coast wineries. You answer questions about your scale, channel mix, current marketing, top challenges, and growth ambition. The assessment produces a personalized CCIQ Profile naming your three highest-leverage outcomes for the next 12 months and a recommended starting point across the CCIQ catalog.
Who is this assessment for?
Owner-operator wineries on California's Central Coast (Santa Barbara, San Luis Obispo, Monterey counties and adjacent). Most useful for wineries between $300K and $10M in revenue who want to grow their wine club, lift DTC, capture AI visibility, or reduce wasted marketing spend.
How long does it take?
About six minutes. Fourteen questions, mostly multi-choice, with one revenue-mix grid where you estimate the percentage of revenue from each channel. No prep required. Your CCIQ Profile renders on screen the moment you finish.
What does the CCIQ Profile include?
Three sections: Where You Stand (your revenue band, production scale, tasting room model, wine club status, revenue mix observation), Your Highest-Leverage Outcomes (three outcome bullets with revenue impact bands scaled to your size), and Your Recommended Starting Point (the right CCIQ tier, with reasoning, pricing, and expected outcome).
Is this a sales pitch?
No. Your CCIQ Profile is yours regardless of whether you ever engage further. The recommendation may be Discover, a one-time Diagnose project, a Monitor subscription, or a retainer. Scott reaches out only for the highest-priority profiles within 48 business hours, and only if you asked for a call.
What happens to my data?
Your responses and contact information are sent to our CRM (Zoho) so we can build and send your CCIQ Profile. We do not sell or share your data. Unsubscribe at any time.