See how your winery or tasting room shows up when buyers and AI go looking
A free, one-page snapshot of how findable your winery or tasting room is across search, answer engines, and AI assistants. Built from public data, scored 0 to 100, sent within one business day. No sales pitch.
A clear read on where your winery stands
One page, no jargon, drawn entirely from public sources, the same places a visitor, a search engine, and an AI assistant all look. Hand it to your web person and they can act on it.
Your visibility score
One number, 0 to 100, across the same signals that decide whether buyers and AI assistants can find you.
Where you're losing ground
The handful of gaps holding your winery back right now, in plain language with a clear fix for each.
Your AI-readiness
Whether ChatGPT, Claude, Perplexity, and Gemini can even reach and understand your site in the first place.
Buyers decide where to taste before they leave home
They check reviews, scan Instagram, and increasingly ask an AI assistant where to go. In our Santa Barbara County benchmark, only 86 of 175 wineries showed up at all when AI assistants planned a wine trip. The other 89 were invisible across every query. Your snapshot shows where your winery stands on the surfaces that decision runs through, wherever you are in California.
One field, one business day
1. Tell us your winery's website
That is the only thing we need to run the snapshot. Your email is where we send it.
2. We score it
Within one business day, we run your site through the same benchmark behind the Wine Country Intelligence Report: classic search, answer-engine readiness, and AI visibility.
3. You get your snapshot
A one-page read with your score, your top gaps, and your AI-readiness. If you want the full picture, the complete Website Audit goes deeper, including the live AI-visibility test across every major assistant.
A fractional CFO who reads wineries for a living
The snapshot is not a marketing gimmick. It is the front edge of the same benchmark we run for winery clients across club, tasting room, DTC, and distribution.
Built for wineries
Main Street IQ is the fractional CFO and business advisory practice for owner-operated wineries on the California coast. We read club, tasting room, DTC, and distribution as four different economic engines, because they are.
Drawn from a real benchmark
Your score comes from the Wine Country Intelligence Report, our quarterly benchmark of every tracked winery in a Central Coast county. This quarter it scored all 175 Santa Barbara County wineries; San Luis Obispo County joins in July.
A person stands behind it
Every snapshot is reviewed by Scott Hess, Founder and Fractional CFO, and a U.S. Navy Veteran, before it reaches your inbox. No auto-blast, no pitch, just a straight read on where your winery stands.
The snapshot stands on its own. Where it goes is up to you.
Most owners read it, hand it to their web person, and act. If a bigger conversation would help, here is the path, at your pace, with no pressure.
1. Read it and act
The snapshot names your top gaps in plain language with a clear fix for each. For a lot of wineries that is the whole relationship, and that is a win. It is free and complete on its own.
2. Go deeper with a Website Audit
If you want the full picture, the Website Audit runs the live AI-visibility test across ChatGPT, Claude, Perplexity, and Gemini, scores all three search layers, and hands you a sequenced fix list tuned to the boutique-winery vertical. See what the full audit covers →
3. Talk it through
If a CFO in the room would help with the bigger decisions, pricing, club retention, allocation, that conversation starts with an Intro Call. 30 minutes, free, with founder-to-founder notes to follow. No pitch.
We watch the AI-search market so you do not have to
The rules for getting found in ChatGPT, Claude, Perplexity, and Gemini change constantly: FAQ markup losing weight, the new llms.txt file emerging, assistants answering buyers directly instead of sending a click. We track the shifts that matter and flag them as they land. Subscribe in the footer to get them when they happen. No drip, no pitch.
When you want to go further, Monitor keeps watching your visibility month over month, and a Competitor Benchmark shows how you stack against the wineries you compete with. Both scoped on an Intro Call, never a hard sell.
No step is required. The snapshot is yours either way.
Send me my free visibility snapshot
Add your winery's website below. We'll send your one-page snapshot within one business day. No cost, no sales pitch.
California wineries receive their one-page snapshot within one business day. Free, no obligation. We may follow up with founder-to-founder notes; unsubscribe any time.
Scores reflect Main Street IQ's assessment based on a defined methodology applied to publicly available data, and are estimates, not statements of fact about any winery's marketing performance. Winery names and brands referenced are the property of their respective owners. The snapshot is independent, AI-assisted analysis reviewed before delivery, and is not affiliated with, endorsed by, or sponsored by any winery named. How we use AI.